Czech firms must now say their chatbots are AI, and a draft law sets fines

AI-made content must now be labelled too.EUR-Lexeur-lex.europa.euEU AI Act — application dates after the Digital Omnibus (another site)The obligations already in force: Article 50 transparency (disclose AI interaction, label synthetic content) applies since 2 August 2026, while the Digital Omnibus pushed high-risk deadlines to December 2027 and August 2028.Regulation · Yet the Czech law naming who checks and fines firms is still a draft, past the EU's deadline.3 sourcesVeKLEPodok.gov.czVeKLEP — návrh zákona o umělé inteligenci (MPO) (another site)The Czech adaptation bill itself: the industry ministry's draft law on artificial intelligence, through the ministries' comments and last changed in June 2026, with the state's own impact assessment attached.In the source’s words“Návrh zákona o umělé inteligenci a o změně některých souvisejících zákonů — Návrh je předkládán na základě usnesení vlády ze dne 28. května 2025 č.…”Regulation · leitnerlaw.czLeitnerLaw — the adaptation act's competences and sanctions (another site)Law-firm analysis of the draft: the telecoms regulator takes general AI oversight, the central bank the financial sector and the data-protection office sensitive high-risk systems; the standards agency runs a…Regulation · MPOmpo.gov.czMPO — the enforcement gap (another site)The industry ministry's own announcement of the short adaptation law, and the evidence that Czechia missed the EU deadline for naming national AI authorities while the duties phase in.Regulation ·

Good for Someone who'd like to help small firms follow the new AI rules.

Category
Legal
Entry
Easy
Verified

The opportunity

0/2 · Unclear pain

Since 2 August 2026, EU rules say a chatbot must tell people it is a machine, and AI-made content must be labelled.EUR-Lexeur-lex.europa.euEU AI Act — application dates after the Digital Omnibus (another site)The obligations already in force: Article 50 transparency (disclose AI interaction, label synthetic content) applies since 2 August 2026, while the Digital Omnibus pushed high-risk deadlines to December 2027 and August 2028.Regulation ·

  • Both the makers and the users of AI carry duties, with exceptions.EUR-Lexeur-lex.europa.euEU AI Act — application dates after the Digital Omnibus (another site)The obligations already in force: Article 50 transparency (disclose AI interaction, label synthetic content) applies since 2 August 2026, while the Digital Omnibus pushed high-risk deadlines to December 2027 and August 2028.Regulation ·
  • The Czech law naming who checks and fines firms is still a draft.2 sourcesVeKLEPodok.gov.czVeKLEP — návrh zákona o umělé inteligenci (MPO) (another site)The Czech adaptation bill itself: the industry ministry's draft law on artificial intelligence, through the ministries' comments and last changed in June 2026, with the state's own impact assessment attached.In the source’s words“Návrh zákona o umělé inteligenci a o změně některých souvisejících zákonů — Návrh je předkládán na základě usnesení vlády ze dne 28. května 2025 č.…”Regulation · leitnerlaw.czLeitnerLaw — the adaptation act's competences and sanctions (another site)Law-firm analysis of the draft: the telecoms regulator takes general AI oversight, the central bank the financial sector and the data-protection office sensitive high-risk systems; the standards agency runs a…Regulation ·
  • Czechia missed the EU's deadline for naming its national AI authorities.MPOmpo.gov.czMPO — the enforcement gap (another site)The industry ministry's own announcement of the short adaptation law, and the evidence that Czechia missed the EU deadline for naming national AI authorities while the duties phase in.Regulation ·

Suggested solution

Build an online check that scans a small firm's website for chatbots and AI-made content that must be disclosed.

Why now

2/3 · Firm deadline

A firm that does not disclose its chatbot or AI-made content can already break EU rules, and a Czech draft sets fines.2 sourcesleitnerlaw.czLeitnerLaw — the adaptation act's competences and sanctions (another site)Law-firm analysis of the draft: the telecoms regulator takes general AI oversight, the central bank the financial sector and the data-protection office sensitive high-risk systems; the standards agency runs a…Regulation · EUR-Lexeur-lex.europa.euEU AI Act — application dates after the Digital Omnibus (another site)The obligations already in force: Article 50 transparency (disclose AI interaction, label synthetic content) applies since 2 August 2026, while the Digital Omnibus pushed high-risk deadlines to December 2027…Regulation ·

  • Fines would be a share of a firm's turnover or a fixed sum.leitnerlaw.czLeitnerLaw — the adaptation act's competences and sanctions (another site)Law-firm analysis of the draft: the telecoms regulator takes general AI oversight, the central bank the financial sector and the data-protection office sensitive high-risk systems; the standards agency runs a supervised test space, and fines follow the AI Act's turnover-scaled model.Regulation ·
  • Makers of existing AI tools must mark AI-made output by 2 December 2026.EUR-Lexeur-lex.europa.euEU AI Act — application dates after the Digital Omnibus (another site)The obligations already in force: Article 50 transparency (disclose AI interaction, label synthetic content) applies since 2 August 2026, while the Digital Omnibus pushed high-risk deadlines to December 2027 and August 2028.Regulation ·
  • No Czech regulator is working yet, though the EU duties already apply.MPOmpo.gov.czMPO — the enforcement gap (another site)The industry ministry's own announcement of the short adaptation law, and the evidence that Czechia missed the EU deadline for naming national AI authorities while the duties phase in.Regulation ·

Willing to pay

0/2 · No sign yet

No Czech firm is known to have paid for this check yet, and no Czech tender or grant for it is on file.Market checkpwc.comCzech AI-act compliance field scan (another site)Czech-language search finds the position already forming: PwC ČR sells an AI Compliance Tool, AIshield.cz scans websites for AI-act exposure, Brain (startbrain.ai) sells Czech-language compliance modules, and Adastra and Seyfor publish compliance guidance.Market check ·

  • The buyers would be Czech firms that use AI with their customers.EUR-Lexeur-lex.europa.euEU AI Act — application dates after the Digital Omnibus (another site)The obligations already in force: Article 50 transparency (disclose AI interaction, label synthetic content) applies since 2 August 2026, while the Digital Omnibus pushed high-risk deadlines to December 2027 and August 2028.Regulation ·
  • A small firm with a chatbot or AI-written content is caught first.EUR-Lexeur-lex.europa.euEU AI Act — application dates after the Digital Omnibus (another site)The obligations already in force: Article 50 transparency (disclose AI interaction, label synthetic content) applies since 2 August 2026, while the Digital Omnibus pushed high-risk deadlines to December 2027 and August 2028.Regulation ·
  • Firms selling high-risk AI systems face later deadlines; see Why now.EUR-Lexeur-lex.europa.euEU AI Act — application dates after the Digital Omnibus (another site)The obligations already in force: Article 50 transparency (disclose AI interaction, label synthetic content) applies since 2 August 2026, while the Digital Omnibus pushed high-risk deadlines to December 2027 and August 2028.Regulation ·

Validated abroad

1/3 · Early abroad

Only thinly: a Dutch platform backed by EU innovation money and a Croatian pre-seed startup, neither with public customers.2 sourcesdeeploy.mlDeeploy (another site)Utrecht: up to €7.5M of EU innovation-council money behind a platform that sells the explainability and compliance layer the AI Act's high-risk duties demand.Company abroad · trustpath.aiTrustpath (another site)Croatia — a Credo Ventures pre-seed portfolio company selling EU AI Act vendor-compliance and trust tooling, the same statutory demand one market over.Company abroad ·

Where it works: NL — home market CZNLCZ
  1. Deeploy (another site)Based in Netherlands

Market gap

1/2 · Early rivals only

Three young Czech products already sell this check, and none says how many firms have bought one.Market checkpwc.comCzech AI-act compliance field scan (another site)Czech-language search finds the position already forming: PwC ČR sells an AI Compliance Tool, AIshield.cz scans websites for AI-act exposure, Brain (startbrain.ai) sells Czech-language compliance modules, and Adastra and Seyfor publish compliance guidance.Market check ·

New, selling this: AIshield.cz (since 2025), Brain (startbrain.ai) (since 2025), PwC ČR (AI Compliance Tool) (since 2025). Established, selling this: nobody on file. New, selling something nearby: Adastra. Established, selling something nearby: Seyfor (since 2013). No established player sells this here.

The space is still open

Execution difficulty

3/3 · Easy

Makes it easier

  • Small firms buy the check themselves.
  • No licence is needed to sell it.
  • The one established firm nearby publishes guidance rather than a check.

Makes it harder

  • Three young Czech products already sell the check.
  • No Czech buyer is known to have paid for one yet.