The opportunity
2/2 · Clear, recurring pain
In 2025 Czech inspectors found breaches at 639 of the 751 e-shops they checked, 2,399 breaches in all.sos-msk.czČOI — 2025 distance-selling inspection results (another site)751 e-shop inspections, violations in 639 of them, 2,399 individual breaches and ~13.0M CZK in fines — the Czech compliance baseline, itemised by failure type.
- 488 breaches were missing information a buyer must get before ordering.sos-msk.czČOI — 2025 distance-selling inspection results (another site)751 e-shop inspections, violations in 639 of them, 2,399 individual breaches and ~13.0M CZK in fines — the Czech compliance baseline, itemised by failure type.
- 363 were missing information on how to make a complaint.sos-msk.czČOI — 2025 distance-selling inspection results (another site)751 e-shop inspections, violations in 639 of them, 2,399 individual breaches and ~13.0M CZK in fines — the Czech compliance baseline, itemised by failure type.
- 318 were unfair practices, meaning misleading or aggressive selling.sos-msk.czČOI — 2025 distance-selling inspection results (another site)751 e-shop inspections, violations in 639 of them, 2,399 individual breaches and ~13.0M CZK in fines — the Czech compliance baseline, itemised by failure type.
P-0028 · Many Czech e-shops break consumer rules without realising it, and any inspection can end in a fine
The opportunity
About this section
- What this shows
- The problem as it is today: what goes wrong, and who it costs.
- Why it matters to a builder
- Documented pain means you will not have to convince buyers the problem exists before you can sell them the fix.
- How to read the score
- 2/2 means clear, recurring pain: documented complaints, a petition or industry pressure. Scattered complaints make it 1/2.
In 2025 Czech inspectors found breaches at 639 of the 751 e-shops they checked, 2,399 breaches in all.sos-msk.czČOI — 2025 distance-selling inspection results (another site)751 e-shop inspections, violations in 639 of them, 2,399 individual breaches and ~13.0M CZK in fines — the Czech compliance baseline, itemised by failure type.
- 488 breaches were missing information a buyer must get before ordering.sos-msk.czČOI — 2025 distance-selling inspection results (another site)751 e-shop inspections, violations in 639 of them, 2,399 individual breaches and ~13.0M CZK in fines — the Czech compliance baseline, itemised by failure type.
- 363 were missing information on how to make a complaint.sos-msk.czČOI — 2025 distance-selling inspection results (another site)751 e-shop inspections, violations in 639 of them, 2,399 individual breaches and ~13.0M CZK in fines — the Czech compliance baseline, itemised by failure type.
- 318 were unfair practices, meaning misleading or aggressive selling.sos-msk.czČOI — 2025 distance-selling inspection results (another site)751 e-shop inspections, violations in 639 of them, 2,399 individual breaches and ~13.0M CZK in fines — the Czech compliance baseline, itemised by failure type.
The inspectors work for ČOI (the Czech trade inspection authority).sos-msk.czČOI — 2025 distance-selling inspection results (another site)751 e-shop inspections, violations in 639 of them, 2,399 individual breaches and ~13.0M CZK in fines — the Czech compliance baseline, itemised by failure type. They mostly checked shops already suspected of breaking the law, on a shopper's tip or from their own monitoring.sos-msk.czČOI — 2025 distance-selling inspection results (another site)751 e-shop inspections, violations in 639 of them, 2,399 individual breaches and ~13.0M CZK in fines — the Czech compliance baseline, itemised by failure type. So 85% is the rate among the shops they chose, not among all Czech e-shops.sos-msk.czČOI — 2025 distance-selling inspection results (another site)751 e-shop inspections, violations in 639 of them, 2,399 individual breaches and ~13.0M CZK in fines — the Czech compliance baseline, itemised by failure type.
- 107 breaches were order buttons that were missing or not labelled as an order with a duty to pay.sos-msk.czČOI — 2025 distance-selling inspection results (another site)751 e-shop inspections, violations in 639 of them, 2,399 individual breaches and ~13.0M CZK in fines — the Czech compliance baseline, itemised by failure type.
- Those four kinds make up 1,276 of the 2,399 breaches.sos-msk.czČOI — 2025 distance-selling inspection results (another site)751 e-shop inspections, violations in 639 of them, 2,399 individual breaches and ~13.0M CZK in fines — the Czech compliance baseline, itemised by failure type.
- Breaking the law is the norm among the shops inspectors check, and 2026 has been no better; see Why now.itbiz.czČOI — Q2/2026 e-shop inspection results (another site)103 inspections, violations in 94 of them, 414 breaches and 4.88M CZK of fines in a single quarter — the 2025 baseline has not moved.
- Shoppers also took about 18,000 disputes over faulty goods and warranties to ČOI's out-of-court process between 2020 and mid-2025.MPOmpo.gov.czMPO — consumer disputes over goods and warranties (another site)~18,000 out-of-court dispute filings with ČOI between 2020 and mid-2025 — the consumer-side receipt that the violations inspectors find correspond to real-world harm.
Suggested solution
Build an e-shop add-on that scans a shop's checkout and "eco" claims weekly and sends the owner a fix list.
Why now
3/3 · Deadline with penalties
An e-shop with no withdrawal button commits an offence from 1 January 2027, shops pay fines now, and an "eco" ban is a bill.3 sourcesitbiz.czČOI — Q2/2026 e-shop inspection results (another site)103 inspections, violations in 94 of them, 414 breaches and 4.88M CZK of fines in a single quarter — the 2025 baseline has not moved.psp.czSněmovní tisk 53 — the Czech green-claims bill (another site)The government bill amending the consumer-protection act and the civil code to bring in the EU green-claims rules. It passed second reading on 24 June 2026; since then only a committee position has followed,…e-Sbírkae-sbirka.gov.czAct 159/2026 Sb. — the withdrawal button (another site)The Czech law, passed and published, that makes every business selling to consumers online offer an "Odstoupit od smlouvy" (withdraw from the contract) button from 1 January 2027. A shop that has no button,…In the source’s words“(1) Má-li spotřebitel právo odstoupit od smlouvy uzavřené distančním způsobem prostřednictvím on-line rozhraní, umožní podnikatel spotřebiteli…”
- E-shops took 159 final fines, 4.88M CZK in all, in April–June 2026 alone.itbiz.czČOI — Q2/2026 e-shop inspection results (another site)103 inspections, violations in 94 of them, 414 breaches and 4.88M CZK of fines in a single quarter — the 2025 baseline has not moved.
- Inspectors target suspected shops, and 94 of 103 checked then broke the law.itbiz.czČOI — Q2/2026 e-shop inspection results (another site)103 inspections, violations in 94 of them, 414 breaches and 4.88M CZK of fines in a single quarter — the 2025 baseline has not moved.
- A shop with no withdrawal button commits an offence from 1 January 2027.e-Sbírkae-sbirka.gov.czAct 159/2026 Sb. — the withdrawal button (another site)The Czech law, passed and published, that makes every business selling to consumers online offer an "Odstoupit od smlouvy" (withdraw from the contract) button from 1 January 2027. A shop that has no button, or does not confirm a withdrawal, commits an offence under the consumer-protection act.In the source’s words“(1) Má-li spotřebitel právo odstoupit od smlouvy uzavřené distančním způsobem prostřednictvím on-line rozhraní, umožní podnikatel spotřebiteli odstoupit od smlouvy také prohlášením učiněným v on-line rozhraní použitím tlačítka nebo…”
P-0028 · Many Czech e-shops break consumer rules without realising it, and any inspection can end in a fine
Why now
About this section
- What this shows
- The dated rules and events that push buyers to act, soonest first.
- Why it matters to a builder
- A dated rule turns “nice to have” into “must buy by”, and tells you how long the window stays open.
- How to read the score
- 3/3 means an enacted rule binds these buyers within 18 months and names a penalty. Without a named penalty it is 2/3. A draft law, a rule on someone else, or a date further out is 1/3.
An e-shop with no withdrawal button commits an offence from 1 January 2027, shops pay fines now, and an "eco" ban is a bill.3 sourcesitbiz.czČOI — Q2/2026 e-shop inspection results (another site)103 inspections, violations in 94 of them, 414 breaches and 4.88M CZK of fines in a single quarter — the 2025 baseline has not moved.psp.czSněmovní tisk 53 — the Czech green-claims bill (another site)The government bill amending the consumer-protection act and the civil code to bring in the EU green-claims rules. It passed second reading on 24 June 2026; since then only a committee position has followed,…e-Sbírkae-sbirka.gov.czAct 159/2026 Sb. — the withdrawal button (another site)The Czech law, passed and published, that makes every business selling to consumers online offer an "Odstoupit od smlouvy" (withdraw from the contract) button from 1 January 2027. A shop that has no button,…In the source’s words“(1) Má-li spotřebitel právo odstoupit od smlouvy uzavřené distančním způsobem prostřednictvím on-line rozhraní, umožní podnikatel spotřebiteli…”
- E-shops took 159 final fines, 4.88M CZK in all, in April–June 2026 alone.itbiz.czČOI — Q2/2026 e-shop inspection results (another site)103 inspections, violations in 94 of them, 414 breaches and 4.88M CZK of fines in a single quarter — the 2025 baseline has not moved.
- Inspectors target suspected shops, and 94 of 103 checked then broke the law.itbiz.czČOI — Q2/2026 e-shop inspection results (another site)103 inspections, violations in 94 of them, 414 breaches and 4.88M CZK of fines in a single quarter — the 2025 baseline has not moved.
- A shop with no withdrawal button commits an offence from 1 January 2027.e-Sbírkae-sbirka.gov.czAct 159/2026 Sb. — the withdrawal button (another site)The Czech law, passed and published, that makes every business selling to consumers online offer an "Odstoupit od smlouvy" (withdraw from the contract) button from 1 January 2027. A shop that has no button, or does not confirm a withdrawal, commits an offence under the consumer-protection act.In the source’s words“(1) Má-li spotřebitel právo odstoupit od smlouvy uzavřené distančním způsobem prostřednictvím on-line rozhraní, umožní podnikatel spotřebiteli odstoupit od smlouvy také prohlášením učiněným v on-line rozhraní použitím tlačítka nebo…”
- Shops with "eco" badges must prove or remove them once the bill passes.2 sourcesEUR-Lexeur-lex.europa.euEmpowering Consumers for the Green Transition — Directive (EU) 2024/825 (another site)The EU directive that blacklists generic green claims, unverified sustainability labels and unsubstantiated durability promises, which member states must apply from 27 September 2026. In Czechia it arrives…psp.czSněmovní tisk 53 — the Czech green-claims bill (another site)The government bill amending the consumer-protection act and the civil code to bring in the EU green-claims rules. It passed second reading on 24 June 2026; since then only a committee position has followed,…
The button comes from a new law, Act 159/2026, which writes an EU directive on financial services sold at a distance into Czech law.e-Sbírkae-sbirka.gov.czAct 159/2026 Sb. — the withdrawal button (another site)The Czech law, passed and published, that makes every business selling to consumers online offer an "Odstoupit od smlouvy" (withdraw from the contract) button from 1 January 2027. A shop that has no button, or does not confirm a withdrawal, commits an offence under the consumer-protection act.In the source’s words“(1) Má-li spotřebitel právo odstoupit od smlouvy uzavřené distančním způsobem prostřednictvím on-line rozhraní, umožní podnikatel spotřebiteli odstoupit od smlouvy také prohlášením učiněným v on-line rozhraní použitím tlačítka nebo…” It puts the button in the civil code's general rules for online sales to consumers, so it covers every e-shop, not only finance.e-Sbírkae-sbirka.gov.czAct 159/2026 Sb. — the withdrawal button (another site)The Czech law, passed and published, that makes every business selling to consumers online offer an "Odstoupit od smlouvy" (withdraw from the contract) button from 1 January 2027. A shop that has no button, or does not confirm a withdrawal, commits an offence under the consumer-protection act.In the source’s words“(1) Má-li spotřebitel právo odstoupit od smlouvy uzavřené distančním způsobem prostřednictvím on-line rozhraní, umožní podnikatel spotřebiteli odstoupit od smlouvy také prohlášením učiněným v on-line rozhraní použitím tlačítka nebo…”
- The button must be easy to see, labelled "Odstoupit od smlouvy" (withdraw from the contract) or as plainly, and work for the whole withdrawal period.e-Sbírkae-sbirka.gov.czAct 159/2026 Sb. — the withdrawal button (another site)The Czech law, passed and published, that makes every business selling to consumers online offer an "Odstoupit od smlouvy" (withdraw from the contract) button from 1 January 2027. A shop that has no button, or does not confirm a withdrawal, commits an offence under the consumer-protection act.In the source’s words“(1) Má-li spotřebitel právo odstoupit od smlouvy uzavřené distančním způsobem prostřednictvím on-line rozhraní, umožní podnikatel spotřebiteli odstoupit od smlouvy také prohlášením učiněným v on-line rozhraní použitím tlačítka nebo…”
- The shop must confirm each withdrawal in writing, and the information a buyer gets before ordering must say where the button is.e-Sbírkae-sbirka.gov.czAct 159/2026 Sb. — the withdrawal button (another site)The Czech law, passed and published, that makes every business selling to consumers online offer an "Odstoupit od smlouvy" (withdraw from the contract) button from 1 January 2027. A shop that has no button, or does not confirm a withdrawal, commits an offence under the consumer-protection act.In the source’s words“(1) Má-li spotřebitel právo odstoupit od smlouvy uzavřené distančním způsobem prostřednictvím on-line rozhraní, umožní podnikatel spotřebiteli odstoupit od smlouvy také prohlášením učiněným v on-line rozhraní použitím tlačítka nebo…”
- A missing button or a missing confirmation is an offence under the consumer-protection act.e-Sbírkae-sbirka.gov.czAct 159/2026 Sb. — the withdrawal button (another site)The Czech law, passed and published, that makes every business selling to consumers online offer an "Odstoupit od smlouvy" (withdraw from the contract) button from 1 January 2027. A shop that has no button, or does not confirm a withdrawal, commits an offence under the consumer-protection act.In the source’s words“(1) Má-li spotřebitel právo odstoupit od smlouvy uzavřené distančním způsobem prostřednictvím on-line rozhraní, umožní podnikatel spotřebiteli odstoupit od smlouvy také prohlášením učiněným v on-line rozhraní použitím tlačítka nebo…”
Those 94 shops had 414 breaches between them, most often missing complaint information, 61 times, and unfair practices, 52 times.itbiz.czČOI — Q2/2026 e-shop inspection results (another site)103 inspections, violations in 94 of them, 414 breaches and 4.88M CZK of fines in a single quarter — the 2025 baseline has not moved. ČOI says checking e-shops stays a priority in 2026.sos-msk.czČOI — 2025 distance-selling inspection results (another site)751 e-shop inspections, violations in 639 of them, 2,399 individual breaches and ~13.0M CZK in fines — the Czech compliance baseline, itemised by failure type.
- ČOI can already act against a misleading green claim under today's consumer-protection act, before the ban.pravano.czPravano — EmpCo in Czech law (another site)A Czech compliance publisher's explainer, cross-checked against primary sources on 28 July 2026: Czechia missed the 27 March 2026 deadline, the new bans do not yet apply in Czech law as such, and ČOI can already pursue green claims as misleading practices under the current act.
- ČOI's inspections fell from about 29,000 in 2018 to about 20,000 in 2023, and its staff shrank by 9%.MPOmpo.gov.czMPO — ČOI enforcement capacity (another site)Inspections fell from ~29,000 in 2018 to ~20,000 in 2023 on an inflation-eroded budget with staff down 9% — the reason enforcement went risk-targeted, and hit rates rose. Its budget stayed at about 410M CZK while prices rose.MPOmpo.gov.czMPO — ČOI enforcement capacity (another site)Inspections fell from ~29,000 in 2018 to ~20,000 in 2023 on an inflation-eroded budget with staff down 9% — the reason enforcement went risk-targeted, and hit rates rose.
- So the inspectors now pick the shops most likely to be in breach, and more of the shops they check are caught.MPOmpo.gov.czMPO — ČOI enforcement capacity (another site)Inspections fell from ~29,000 in 2018 to ~20,000 in 2023 on an inflation-eroded budget with staff down 9% — the reason enforcement went risk-targeted, and hit rates rose.
The ban comes from an EU directive, No. 2024/825, which the Czech bill writes into the consumer-protection act and the civil code.2 sourcesEUR-Lexeur-lex.europa.euEmpowering Consumers for the Green Transition — Directive (EU) 2024/825 (another site)The EU directive that blacklists generic green claims, unverified sustainability labels and unsubstantiated durability promises, which member states must apply from 27 September 2026. In Czechia it arrives…psp.czSněmovní tisk 53 — the Czech green-claims bill (another site)The government bill amending the consumer-protection act and the civil code to bring in the EU green-claims rules. It passed second reading on 24 June 2026; since then only a committee position has followed,… It bans generic green claims such as "eco", "climate neutral" claims that rest on offsetting, sustainability labels nobody has verified, and durability promises without proof.EUR-Lexeur-lex.europa.euEmpowering Consumers for the Green Transition — Directive (EU) 2024/825 (another site)The EU directive that blacklists generic green claims, unverified sustainability labels and unsubstantiated durability promises, which member states must apply from 27 September 2026. In Czechia it arrives through an amendment to the consumer-protection act that has not yet passed. The dates:
- On 27 March 2026 Czechia missed the EU's deadline to adopt the rules.pravano.czPravano — EmpCo in Czech law (another site)A Czech compliance publisher's explainer, cross-checked against primary sources on 28 July 2026: Czechia missed the 27 March 2026 deadline, the new bans do not yet apply in Czech law as such, and ČOI can already pursue green claims as misleading practices under the current act.
- On 24 June 2026 the Czech bill, number 53 in the Chamber of Deputies, passed its second reading.psp.czSněmovní tisk 53 — the Czech green-claims bill (another site)The government bill amending the consumer-protection act and the civil code to bring in the EU green-claims rules. It passed second reading on 24 June 2026; since then only a committee position has followed, with no third reading, Senate vote or publication.
- On 1 September 2026 the state's software grant for rural small firms opened for applications.APIapiagentura.gov.czOP TAK — Technologie pro MAS II (another site)50% co-funding for software and IT at rural SMEs, 540M CZK allocated, applications 1 Sep 2026 to 1 Sep 2027 — a channel to halve the price for merchants outside the big cities.
- On 2 September 2026 the button law was published.e-Sbírkae-sbirka.gov.czAct 159/2026 Sb. — the withdrawal button (another site)The Czech law, passed and published, that makes every business selling to consumers online offer an "Odstoupit od smlouvy" (withdraw from the contract) button from 1 January 2027. A shop that has no button, or does not confirm a withdrawal, commits an offence under the consumer-protection act.In the source’s words“(1) Má-li spotřebitel právo odstoupit od smlouvy uzavřené distančním způsobem prostřednictvím on-line rozhraní, umožní podnikatel spotřebiteli odstoupit od smlouvy také prohlášením učiněným v on-line rozhraní použitím tlačítka nebo…”
- On 4 September 2026 a committee gave its position on the bill, and no third reading, Senate vote or publication has followed.psp.czSněmovní tisk 53 — the Czech green-claims bill (another site)The government bill amending the consumer-protection act and the civil code to bring in the EU green-claims rules. It passed second reading on 24 June 2026; since then only a committee position has followed, with no third reading, Senate vote or publication.
- On 27 September 2026 every EU member state must start applying the ban.EUR-Lexeur-lex.europa.euEmpowering Consumers for the Green Transition — Directive (EU) 2024/825 (another site)The EU directive that blacklists generic green claims, unverified sustainability labels and unsubstantiated durability promises, which member states must apply from 27 September 2026. In Czechia it arrives through an amendment to the consumer-protection act that has not yet passed.
- On 1 January 2027 the withdrawal button becomes a duty for every e-shop.e-Sbírkae-sbirka.gov.czAct 159/2026 Sb. — the withdrawal button (another site)The Czech law, passed and published, that makes every business selling to consumers online offer an "Odstoupit od smlouvy" (withdraw from the contract) button from 1 January 2027. A shop that has no button, or does not confirm a withdrawal, commits an offence under the consumer-protection act.In the source’s words“(1) Má-li spotřebitel právo odstoupit od smlouvy uzavřené distančním způsobem prostřednictvím on-line rozhraní, umožní podnikatel spotřebiteli odstoupit od smlouvy také prohlášením učiněným v on-line rozhraní použitím tlačítka nebo…”
- On 1 September 2027 the rural software grant stops taking applications.APIapiagentura.gov.czOP TAK — Technologie pro MAS II (another site)50% co-funding for software and IT at rural SMEs, 540M CZK allocated, applications 1 Sep 2026 to 1 Sep 2027 — a channel to halve the price for merchants outside the big cities.
- Until the bill passes, no Czech start date for the ban is binding.psp.czSněmovní tisk 53 — the Czech green-claims bill (another site)The government bill amending the consumer-protection act and the civil code to bring in the EU green-claims rules. It passed second reading on 24 June 2026; since then only a committee position has followed, with no third reading, Senate vote or publication.
Willing to pay
1/2 · Some signs
Shops pay for this check done by hand, and 139 firms hold a trade association's yearly certificate that comes with a list of fixes.Market checkapek.czAPEK certification and the checkout sweep (another site)A Czech-language search for anyone checking the information a shop's checkout must show. It found the e-commerce association's yearly certificate, a check done by hand since 1999 that lists what to fix, and a WooCommerce add-on that builds the required checkout pieces, but no add-on that checks a checkout.
- No shop is known to pay for an automated weekly scan yet.2 sourcesMarket checkdoplnky.shoptet.czSlevy správně — the add-on marketplace sweep (another site)A pass over 606 Shoptet and Upgates add-ons. It found a second discount-labelling product at 200 Kč a month, and confirmed nothing in either marketplace covers green claims, information duties or order buttons.Market checkapek.czAPEK certification and the checkout sweep (another site)A Czech-language search for anyone checking the information a shop's checkout must show. It found the e-commerce association's yearly certificate, a check done by hand since 1999 that lists what to fix, and a…
- A Czech firm sells one-off reviews of "eco" claims at a fixed price.Market checkpravano.czPravano and the green-claims sweep (another site)A Czech-language search for anyone checking a firm's "eco" claims. It found a self-serve checker for pasted text and web pages, fixed-price reviews by a firm registered in August 2026 whose free check is a questionnaire, and consultancies for large brands and packaging, but no add-on that checks a shop's claims every…
- E-shops were handed 646 final fines worth about 13.0M CZK in 2025.sos-msk.czČOI — 2025 distance-selling inspection results (another site)751 e-shop inspections, violations in 639 of them, 2,399 individual breaches and ~13.0M CZK in fines — the Czech compliance baseline, itemised by failure type.
Per seat, monthly
Per year
One purchase
P-0028 · Many Czech e-shops break consumer rules without realising it, and any inspection can end in a fine
Willing to pay
About this section
- What this shows
- Who already spends money on this problem, how much, and how they buy.
- Why it matters to a builder
- If people already pay for this, even by hand or through a consultant, you are replacing a spend, not creating a budget.
- How to read the score
- 2/2 means a Czech buyer has paid for this, or a priced job also gets public money that pays part of it. A price on file makes it 1/2. Public money alone earns nothing. Only public buyers publish what they pay, so problems sold to private firms often score lower.
Shops pay for this check done by hand, and 139 firms hold a trade association's yearly certificate that comes with a list of fixes.Market checkapek.czAPEK certification and the checkout sweep (another site)A Czech-language search for anyone checking the information a shop's checkout must show. It found the e-commerce association's yearly certificate, a check done by hand since 1999 that lists what to fix, and a WooCommerce add-on that builds the required checkout pieces, but no add-on that checks a checkout.
- No shop is known to pay for an automated weekly scan yet.2 sourcesMarket checkdoplnky.shoptet.czSlevy správně — the add-on marketplace sweep (another site)A pass over 606 Shoptet and Upgates add-ons. It found a second discount-labelling product at 200 Kč a month, and confirmed nothing in either marketplace covers green claims, information duties or order buttons.Market checkapek.czAPEK certification and the checkout sweep (another site)A Czech-language search for anyone checking the information a shop's checkout must show. It found the e-commerce association's yearly certificate, a check done by hand since 1999 that lists what to fix, and a…
- A Czech firm sells one-off reviews of "eco" claims at a fixed price.Market checkpravano.czPravano and the green-claims sweep (another site)A Czech-language search for anyone checking a firm's "eco" claims. It found a self-serve checker for pasted text and web pages, fixed-price reviews by a firm registered in August 2026 whose free check is a questionnaire, and consultancies for large brands and packaging, but no add-on that checks a shop's claims every…
- E-shops were handed 646 final fines worth about 13.0M CZK in 2025.sos-msk.czČOI — 2025 distance-selling inspection results (another site)751 e-shop inspections, violations in 639 of them, 2,399 individual breaches and ~13.0M CZK in fines — the Czech compliance baseline, itemised by failure type.
The certificate's price and the review's price are in the table of what one buyer pays, and members of the association pay less for the certificate.Market checkapek.czAPEK certification and the checkout sweep (another site)A Czech-language search for anyone checking the information a shop's checkout must show. It found the e-commerce association's yearly certificate, a check done by hand since 1999 that lists what to fix, and a WooCommerce add-on that builds the required checkout pieces, but no add-on that checks a checkout. Neither seller says what a given shop paid, so both are prices asked, not prices paid.
- Two Czech add-ons charge shops a monthly fee to keep discounts legal.2 sourcesMarket checkdoplnky.shoptet.czHlídač Slev and Pravoid (another site)The Czech-language sweep that found productised compliance already selling on Shoptet: Hlídač Slev on discount labelling with ČOI-exportable price history, and Pravoid on generated legal texts with…Market checkdoplnky.shoptet.czSlevy správně — the add-on marketplace sweep (another site)A pass over 606 Shoptet and Upgates add-ons. It found a second discount-labelling product at 200 Kč a month, and confirmed nothing in either marketplace covers green claims, information duties or order buttons.
- Tens of thousands of German shops pay monthly for legal texts kept current.trustedshops.comTrusted Shops and IT-Recht Kanzlei (another site)Two durable German businesses built on productised e-commerce legal compliance — certification with buyer protection, and subscription legal texts kept current for tens of thousands of shops.
The add-ons' prices are in the table too; they buy the discount rule, not a check of the checkout or "eco" claims.Market checkdoplnky.shoptet.czSlevy správně — the add-on marketplace sweep (another site)A pass over 606 Shoptet and Upgates add-ons. It found a second discount-labelling product at 200 Kč a month, and confirmed nothing in either marketplace covers green claims, information duties or order buttons. Law firms charge per job for one-off audits; see Market gap.Market checkpravoeshopu.czCzech e-shop compliance scan (first pass) (another site)The early look at the Czech field: supply was legal services priced per audit — Právo e-shopů, eLegal, AZ LEGAL — with Shoptet's merchant base treated as a distribution channel.
- Shoptet, a platform shops rent their storefront from, hosts about 30,000 of them, so one add-on there can reach many.Market checkpravoeshopu.czCzech e-shop compliance scan (first pass) (another site)The early look at the Czech field: supply was legal services priced per audit — Právo e-shopů, eLegal, AZ LEGAL — with Shoptet's merchant base treated as a distribution channel.
- A rough estimate: if one in ten of those 30,000 shops paid €12 a month for one bundle covering the duties no add-on covers, that would bring about €430,000 a year.Market checkpravoeshopu.czCzech e-shop compliance scan (first pass) (another site)The early look at the Czech field: supply was legal services priced per audit — Právo e-shopů, eLegal, AZ LEGAL — with Shoptet's merchant base treated as a distribution channel. The €12 sits inside the German subscription prices under Validated abroad, and the sum compares with the 13.0M CZK of fines in 2025.sos-msk.czČOI — 2025 distance-selling inspection results (another site)751 e-shop inspections, violations in 639 of them, 2,399 individual breaches and ~13.0M CZK in fines — the Czech compliance baseline, itemised by failure type.
- Shops outside the big cities can get half the cost of new software paid by a state grant, OP TAK Technologie pro MAS II (a call of the state's business-support programme).APIapiagentura.gov.czOP TAK — Technologie pro MAS II (another site)50% co-funding for software and IT at rural SMEs, 540M CZK allocated, applications 1 Sep 2026 to 1 Sep 2027 — a channel to halve the price for merchants outside the big cities.
The grant holds 540M CZK, about €22M, for machinery, software and IT at small firms.APIapiagentura.gov.czOP TAK — Technologie pro MAS II (another site)50% co-funding for software and IT at rural SMEs, 540M CZK allocated, applications 1 Sep 2026 to 1 Sep 2027 — a channel to halve the price for merchants outside the big cities. It pays 50% of eligible costs, up to 1.49M CZK per grant.APIapiagentura.gov.czOP TAK — Technologie pro MAS II (another site)50% co-funding for software and IT at rural SMEs, 540M CZK allocated, applications 1 Sep 2026 to 1 Sep 2027 — a channel to halve the price for merchants outside the big cities. Only projects with eligible costs of 250,000 CZK to 3M CZK qualify, so a monthly add-on alone is too small.APIapiagentura.gov.czOP TAK — Technologie pro MAS II (another site)50% co-funding for software and IT at rural SMEs, 540M CZK allocated, applications 1 Sep 2026 to 1 Sep 2027 — a channel to halve the price for merchants outside the big cities. Only firms in the areas of rural local action groups, called MAS, can apply, outside Prague and outside towns of more than 25,000 people.APIapiagentura.gov.czOP TAK — Technologie pro MAS II (another site)50% co-funding for software and IT at rural SMEs, 540M CZK allocated, applications 1 Sep 2026 to 1 Sep 2027 — a channel to halve the price for merchants outside the big cities. Its dates are under Why now.
Per seat, monthly
Per year
One purchase
What one buyer pays
- 19 CZK a month
- A Czech online shop, per 1,000 products doplnky.shoptet.czHlídač Slev — the discount-labelling add-on (another site)A Czech online shop pays about 19 CZK a month for every 1,000 products to keep its discount labelling legal and exportable for inspectors.
- 200 CZK a month
- A Czech online shop, any number of products doplnky.shoptet.czSlevy správně — the flat-rate rival (another site)A second Czech add-on charges an online shop 200 CZK a month flat, whatever the number of products, for the same discount-labelling duty.
- 18 000 CZK a year
- A Czech e-shop that is not an APEK member apek.czAPEK certification — a yearly check by hand (another site)A Czech e-shop outside the e-commerce association pays 18,000 CZK a year for a certificate whose audit checks its web and checkout against the law and lists what to fix; members pay 4,000 CZK.
- 19 900 CZK once
- A Czech firm making "eco" claims, e-shops included pravano.czPravano — a one-off review of "eco" claims (another site)A Czech firm pays 19,900 CZK plus VAT, once, for a review of which of its "eco" claims the new ban would hit, with next steps; a fuller package that also audits what to rewrite costs 39,900 CZK.
One grant call
The grant call can pay for this work.
- €22M
- 50% co-funding for software and IT at rural SMEs, 540M CZK allocated, applications 1 Sep 2026 to 1 Sep 2027. APIapiagentura.gov.czOP TAK — Technologie pro MAS II (another site)50% co-funding for software and IT at rural SMEs, 540M CZK allocated, applications 1 Sep 2026 to 1 Sep 2027 — a channel to halve the price for merchants outside the big cities.
Validated abroad
3/3 · Proven in 2+ markets
German firms have sold e-shop legal compliance as a product for decades, one of them to tens of thousands of shops.trustedshops.comTrusted Shops and IT-Recht Kanzlei (another site)Two durable German businesses built on productised e-commerce legal compliance — certification with buyer protection, and subscription legal texts kept current for tens of thousands of shops.
- Trusted Shops (another site)Based in GermanyAlso sells in Austria, Switzerland, Netherlands, Spain, Italy, France, Belgium, Portugal, Poland, United Kingdom
- IT-Recht Kanzlei (another site)Based in Germany
- Händlerbund (another site)Based in Germany
P-0028 · Many Czech e-shops break consumer rules without realising it, and any inspection can end in a fine
Validated abroad
About this section
- What this shows
- Companies abroad that already sell a solution, and how far along they are.
- Why it matters to a builder
- Established companies selling it in other markets show that buyers will pay, so you are not betting on an untested idea.
- How to read the score
- 3/3 means established in two or more markets, one of them near Czechia. 2/3 is one established company, 1/3 only early players.
German firms have sold e-shop legal compliance as a product for decades, one of them to tens of thousands of shops.trustedshops.comTrusted Shops and IT-Recht Kanzlei (another site)Two durable German businesses built on productised e-commerce legal compliance — certification with buyer protection, and subscription legal texts kept current for tens of thousands of shops.
- trustedshops.comTrusted Shops and IT-Recht Kanzlei (another site)Two durable German businesses built on productised e-commerce legal compliance — certification with buyer protection, and subscription legal texts kept current for tens of thousands of shops.
Trustmark + buyer protection on 17,000+ European shops incl. Zalando and Obi (Wikipedia); certification + legal-protection subscriptions
- trustedshops.comTrusted Shops and IT-Recht Kanzlei (another site)Two durable German businesses built on productised e-commerce legal compliance — certification with buyer protection, and subscription legal texts kept current for tens of thousands of shops.
Subscription legal texts from €9.90/mo, Premium €24.90/mo for 5 presences (it-recht-kanzlei.de); Shopware/JTL/PrestaShop plugins
- No source on file
30,000 members, ~92,000 digital presences (own data Mar 2026, via Wikipedia); legal texts, Abmahnung defense, Käufersiegel seal
One sells a trust mark with buyer protection, plus legal texts that guard a shop against warning letters.trustedshops.comTrusted Shops and IT-Recht Kanzlei (another site)Two durable German businesses built on productised e-commerce legal compliance — certification with buyer protection, and subscription legal texts kept current for tens of thousands of shops. Another sells legal texts by subscription and keeps them current as the law changes.trustedshops.comTrusted Shops and IT-Recht Kanzlei (another site)Two durable German businesses built on productised e-commerce legal compliance — certification with buyer protection, and subscription legal texts kept current for tens of thousands of shops. Their years, prices, markets and customer counts are in their rows.
In Germany the pressure is the warning letter, a lawyer's formal demand to stop a breach; in Czechia the state inspectors supply it.trustedshops.comTrusted Shops and IT-Recht Kanzlei (another site)Two durable German businesses built on productised e-commerce legal compliance — certification with buyer protection, and subscription legal texts kept current for tens of thousands of shops. None of them has raised a recent funding round, and the proof is their years of paying customers.trustedshops.comTrusted Shops and IT-Recht Kanzlei (another site)Two durable German businesses built on productised e-commerce legal compliance — certification with buyer protection, and subscription legal texts kept current for tens of thousands of shops.
Market gap
1/2 · Early rivals only
Shops can pay for a check done by hand, two Czech products do parts of it, and no add-on checks checkouts or "eco" claims.5 sourcesMarket checkpravoeshopu.czCzech e-shop compliance scan (first pass) (another site)The early look at the Czech field: supply was legal services priced per audit — Právo e-shopů, eLegal, AZ LEGAL — with Shoptet's merchant base treated as a distribution channel.Market checkdoplnky.shoptet.czHlídač Slev and Pravoid (another site)The Czech-language sweep that found productised compliance already selling on Shoptet: Hlídač Slev on discount labelling with ČOI-exportable price history, and Pravoid on generated legal texts with…Market checkdoplnky.shoptet.czSlevy správně — the add-on marketplace sweep (another site)A pass over 606 Shoptet and Upgates add-ons. It found a second discount-labelling product at 200 Kč a month, and confirmed nothing in either marketplace covers green claims, information duties or order buttons.Market checkpravano.czPravano and the green-claims sweep (another site)A Czech-language search for anyone checking a firm's "eco" claims. It found a self-serve checker for pasted text and web pages, fixed-price reviews by a firm registered in August 2026 whose free check is a…Market checkapek.czAPEK certification and the checkout sweep (another site)A Czech-language search for anyone checking the information a shop's checkout must show. It found the e-commerce association's yearly certificate, a check done by hand since 1999 that lists what to fix, and a…
New, selling this: Pravoid (since 2025), Flagship Impact. Established, selling this: nobody on file. New, selling something nearby: eLegal (since 2014), AZ LEGAL (since 2016), Hlídač Slev (JARABOT) (since 2023), Slevy správně (Cenový automat) (since 2023), Glocco (since 2026), Pravano (since 2026), Právo e-shopů, SYBA Obalový institut. Established, selling something nearby: APEK (Certifikovaný obchod) (since 1999), Retino (since 2017), Toret Toolkit (since 2023). No established player sells this here.
- EarlySells this · since 2025Pravoid (another site)It sells generated legal texts at 199–499 CZK with a subscription that watches the e-Sbírka law gazette for changes — the monitoring shape this space calls for, aimed at the texts rather than the checkout.Sources and the full note are in Read more.
- EarlySells thisFlagship Impact (another site)It sells a self-serve checker that reads pasted text or a web address, flags risky "eco" wording with the EU rule behind it and suggests a rewrite, free for one page and on a paid monthly plan for more.Sources and the full note are in Read more.
The space is still open
- EarlySells something nearby · since 2014eLegal (another site)It sells one-off audits and terms drafting per engagement, as a law firm — the legacy service, not the monitoring product itself.Sources and the full note are in Read more.
- EarlySells something nearby · since 2016AZ LEGAL (another site)It sells one-off audits and terms drafting per engagement, as a law firm — the legacy service, not the monitoring product itself.Sources and the full note are in Read more.
- EarlySells something nearby · since 2023Hlídač Slev (JARABOT) (another site)It sells reference-price rewriting for the 30-day discount rule, keeping three years of history a shop can export for the trade inspectorate.Sources and the full note are in Read more.
- EarlySells something nearby · since 2023Slevy správně (Cenový automat) (another site)It sells the same reference-price correction for the 30-day rule, at a flat 200 Kč a month.Sources and the full note are in Read more.
- EarlySells something nearby · since 2026Glocco (another site)It sells translation and localisation, and its Czech article of 18 August 2026 offers brands a scan of their websites, on request, that marks pages and words carrying risky "eco" claims for an expert to review.Sources and the full note are in Read more.
- EarlySells something nearby · since 2026Pravano (another site)It sells fixed-price reviews of a firm's "eco" claims, prepared by its own system and approved by a person, and a weekly email on changes in the rules.Sources and the full note are in Read more.
- EarlySells something nearbyPrávo e-shopů (another site)It sells one-off legal audits priced per engagement — a law firm doing the check by hand, which is the legacy service a subscription would replace rather than something a shop runs every week.Sources and the full note are in Read more.
- EarlySells something nearbySYBA Obalový institut (another site)It sells advice on "eco" claims to firms, above all on packaging texts before print, and also on sustainability claims made on a web or an e-shop without proof.Sources and the full note are in Read more.
- EstablishedSells something nearby · since 1999APEK (Certifikovaný obchod) (another site)It sells a yearly certificate whose audit, done by people, checks a shop's web against 64 legal points, from the terms and complaint rules to the product pages, lists what to fix, checks again after the fixes and adds test purchases under a false name.Sources and the full note are in Read more.
- EstablishedSells something nearby · since 2017Retino (another site)It sells returns and complaints handling and parcel tracking to e-shops, and its Shoptet listing now offers the new withdrawal button free in its basic returns plan.Sources and the full note are in Read more.
- EstablishedSells something nearby · since 2023Toret Toolkit (another site)It sells a plug-in for WooCommerce, the shop add-on for WordPress sites, that builds in checkout pieces the 2023 consumer amendment asks for, such as approved order-button wording, delivery information and the 30-day lowest price, plus a withdrawal button.Sources and the full note are in Read more.
P-0028 · Many Czech e-shops break consumer rules without realising it, and any inspection can end in a fine
Market gap
About this section
- What this shows
- Czech companies that already sell this, and firms nearby that sell something else.
- Why it matters to a builder
- A mature Czech seller means taking customers from an incumbent. Firms nearby still matter: the buyer may already pay them.
- How to read the score
- More points mean a more open field. 2/2 means no Czech company sells this, 1/2 only early ones do, 0/2 a mature one does.
Shops can pay for a check done by hand, two Czech products do parts of it, and no add-on checks checkouts or "eco" claims.5 sourcesMarket checkpravoeshopu.czCzech e-shop compliance scan (first pass) (another site)The early look at the Czech field: supply was legal services priced per audit — Právo e-shopů, eLegal, AZ LEGAL — with Shoptet's merchant base treated as a distribution channel.Market checkdoplnky.shoptet.czHlídač Slev and Pravoid (another site)The Czech-language sweep that found productised compliance already selling on Shoptet: Hlídač Slev on discount labelling with ČOI-exportable price history, and Pravoid on generated legal texts with…Market checkdoplnky.shoptet.czSlevy správně — the add-on marketplace sweep (another site)A pass over 606 Shoptet and Upgates add-ons. It found a second discount-labelling product at 200 Kč a month, and confirmed nothing in either marketplace covers green claims, information duties or order buttons.Market checkpravano.czPravano and the green-claims sweep (another site)A Czech-language search for anyone checking a firm's "eco" claims. It found a self-serve checker for pasted text and web pages, fixed-price reviews by a firm registered in August 2026 whose free check is a…Market checkapek.czAPEK certification and the checkout sweep (another site)A Czech-language search for anyone checking the information a shop's checkout must show. It found the e-commerce association's yearly certificate, a check done by hand since 1999 that lists what to fix, and a…
New, selling this: Pravoid (since 2025), Flagship Impact. Established, selling this: nobody on file. New, selling something nearby: eLegal (since 2014), AZ LEGAL (since 2016), Hlídač Slev (JARABOT) (since 2023), Slevy správně (Cenový automat) (since 2023), Glocco (since 2026), Pravano (since 2026), Právo e-shopů, SYBA Obalový institut. Established, selling something nearby: APEK (Certifikovaný obchod) (since 1999), Retino (since 2017), Toret Toolkit (since 2023). No established player sells this here.
- EarlySells this · since 2025Pravoid (another site)It sells generated legal texts at 199–499 CZK with a subscription that watches the e-Sbírka law gazette for changes — the monitoring shape this space calls for, aimed at the texts rather than the checkout.Sources and the full note are in Read more.
- EarlySells thisFlagship Impact (another site)It sells a self-serve checker that reads pasted text or a web address, flags risky "eco" wording with the EU rule behind it and suggests a rewrite, free for one page and on a paid monthly plan for more.Sources and the full note are in Read more.
The space is still open
- EarlySells something nearby · since 2014eLegal (another site)It sells one-off audits and terms drafting per engagement, as a law firm — the legacy service, not the monitoring product itself.Sources and the full note are in Read more.
- EarlySells something nearby · since 2016AZ LEGAL (another site)It sells one-off audits and terms drafting per engagement, as a law firm — the legacy service, not the monitoring product itself.Sources and the full note are in Read more.
- EarlySells something nearby · since 2023Hlídač Slev (JARABOT) (another site)It sells reference-price rewriting for the 30-day discount rule, keeping three years of history a shop can export for the trade inspectorate.Sources and the full note are in Read more.
- EarlySells something nearby · since 2023Slevy správně (Cenový automat) (another site)It sells the same reference-price correction for the 30-day rule, at a flat 200 Kč a month.Sources and the full note are in Read more.
- EarlySells something nearby · since 2026Glocco (another site)It sells translation and localisation, and its Czech article of 18 August 2026 offers brands a scan of their websites, on request, that marks pages and words carrying risky "eco" claims for an expert to review.Sources and the full note are in Read more.
- EarlySells something nearby · since 2026Pravano (another site)It sells fixed-price reviews of a firm's "eco" claims, prepared by its own system and approved by a person, and a weekly email on changes in the rules.Sources and the full note are in Read more.
- EarlySells something nearbyPrávo e-shopů (another site)It sells one-off legal audits priced per engagement — a law firm doing the check by hand, which is the legacy service a subscription would replace rather than something a shop runs every week.Sources and the full note are in Read more.
- EarlySells something nearbySYBA Obalový institut (another site)It sells advice on "eco" claims to firms, above all on packaging texts before print, and also on sustainability claims made on a web or an e-shop without proof.Sources and the full note are in Read more.
- EstablishedSells something nearby · since 1999APEK (Certifikovaný obchod) (another site)It sells a yearly certificate whose audit, done by people, checks a shop's web against 64 legal points, from the terms and complaint rules to the product pages, lists what to fix, checks again after the fixes and adds test purchases under a false name.Sources and the full note are in Read more.
- EstablishedSells something nearby · since 2017Retino (another site)It sells returns and complaints handling and parcel tracking to e-shops, and its Shoptet listing now offers the new withdrawal button free in its basic returns plan.Sources and the full note are in Read more.
- EstablishedSells something nearby · since 2023Toret Toolkit (another site)It sells a plug-in for WooCommerce, the shop add-on for WordPress sites, that builds in checkout pieces the 2023 consumer amendment asks for, such as approved order-button wording, delivery information and the 30-day lowest price, plus a withdrawal button.Sources and the full note are in Read more.
Sells this 2
- Early: Pravoid (another site)Market checkdoplnky.shoptet.czHlídač Slev and Pravoid (another site)The Czech-language sweep that found productised compliance already selling on Shoptet: Hlídač Slev on discount labelling with ČOI-exportable price history, and Pravoid on generated legal texts with legislative alerts.
It sells generated legal texts at 199–499 CZK with a subscription that watches the e-Sbírka law gazette for changesMarket checkdoplnky.shoptet.czHlídač Slev and Pravoid (another site)The Czech-language sweep that found productised compliance already selling on Shoptet: Hlídač Slev on discount labelling with ČOI-exportable price history, and Pravoid on generated legal texts with legislative alerts. — the monitoring shape this space calls for, aimed at the texts rather than the checkout. The proprietor Bc. Filip Krechler registered on 3 September 2025, and no count of buyers is published.
- Market checkpravano.czPravano and the green-claims sweep (another site)A Czech-language search for anyone checking a firm's "eco" claims. It found a self-serve checker for pasted text and web pages, fixed-price reviews by a firm registered in August 2026 whose free check is a questionnaire, and consultancies for large brands and packaging, but no add-on that checks a shop's claims every…
It sells a self-serve checker that reads pasted text or a web address, flags risky "eco" wording with the EU rule behind it and suggests a rewrite, free for one page and on a paid monthly plan for more.Market checkpravano.czPravano and the green-claims sweep (another site)A Czech-language search for anyone checking a firm's "eco" claims. It found a self-serve checker for pasted text and web pages, fixed-price reviews by a firm registered in August 2026 whose free check is a questionnaire, and consultancies for large brands and packaging, but no add-on that checks a shop's claims every… That is the "eco" half of the job as a product, made for any company's marketing and sustainability teams rather than for e-shops, and it runs when someone pastes text or a link.Market checkpravano.czPravano and the green-claims sweep (another site)A Czech-language search for anyone checking a firm's "eco" claims. It found a self-serve checker for pasted text and web pages, fixed-price reviews by a firm registered in August 2026 whose free check is a questionnaire, and consultancies for large brands and packaging, but no add-on that checks a shop's claims every… The company, a sustainability consultancy registered in May 2023, does not publish when the tool started, its paid price or how many use it.Market checkpravano.czPravano and the green-claims sweep (another site)A Czech-language search for anyone checking a firm's "eco" claims. It found a self-serve checker for pasted text and web pages, fixed-price reviews by a firm registered in August 2026 whose free check is a questionnaire, and consultancies for large brands and packaging, but no add-on that checks a shop's claims every…
Sells something nearby 11
- 5 sourcesMarket checkdoplnky.shoptet.czHlídač Slev and Pravoid (another site)The Czech-language sweep that found productised compliance already selling on Shoptet: Hlídač Slev on discount labelling with ČOI-exportable price history, and Pravoid on generated legal texts with…Market checkdoplnky.shoptet.czSlevy správně — the add-on marketplace sweep (another site)A pass over 606 Shoptet and Upgates add-ons. It found a second discount-labelling product at 200 Kč a month, and confirmed nothing in either marketplace covers green claims, information duties or order buttons.doplnky.shoptet.czHlídač Slev — the discount-labelling add-on (another site)A Czech online shop pays about 19 CZK a month for every 1,000 products to keep its discount labelling legal and exportable for inspectors.doplnky.shoptet.czSlevy správně — the flat-rate rival (another site)A second Czech add-on charges an online shop 200 CZK a month flat, whatever the number of products, for the same discount-labelling duty.Market checkdoplnky.shoptet.czRetino — the withdrawal button, already on sale (another site)A Czech returns add-on used by more than 2,000 e-shops already offers the new withdrawal button free, on the Shoptet store. It supplies the button; it does not check whether a shop's checkout meets the law.
It sells reference-price rewriting for the 30-day discount rule, keeping three years of history a shop can export for the trade inspectorate.2 sourcesMarket checkdoplnky.shoptet.czHlídač Slev and Pravoid (another site)The Czech-language sweep that found productised compliance already selling on Shoptet: Hlídač Slev on discount labelling with ČOI-exportable price history, and Pravoid on generated legal texts with…Market checkdoplnky.shoptet.czSlevy správně — the add-on marketplace sweep (another site)A pass over 606 Shoptet and Upgates add-ons. It found a second discount-labelling product at 200 Kč a month, and confirmed nothing in either marketplace covers green claims, information duties or order buttons. That is a compliance duty next door, not this one. It does not check the information a checkout must show, the order button or "eco" claims, and the sweep of 606 add-ons found none that does.Market checkdoplnky.shoptet.czSlevy správně — the add-on marketplace sweep (another site)A pass over 606 Shoptet and Upgates add-ons. It found a second discount-labelling product at 200 Kč a month, and confirmed nothing in either marketplace covers green claims, information duties or order buttons. Its Shoptet listing carries ratings from January 2023, so the add-on has sold since then, although the company now behind it, JARABOT s.r.o., was registered only on 10 February 2025.Market checkdoplnky.shoptet.czHlídač Slev and Pravoid (another site)The Czech-language sweep that found productised compliance already selling on Shoptet: Hlídač Slev on discount labelling with ČOI-exportable price history, and Pravoid on generated legal texts with legislative alerts. It publishes no count of shops using it; its five Shoptet ratings average 3.4.Market checkdoplnky.shoptet.czSlevy správně — the add-on marketplace sweep (another site)A pass over 606 Shoptet and Upgates add-ons. It found a second discount-labelling product at 200 Kč a month, and confirmed nothing in either marketplace covers green claims, information duties or order buttons. Its reviewers split over its support and the accuracy of its price export.Market checkdoplnky.shoptet.czHlídač Slev and Pravoid (another site)The Czech-language sweep that found productised compliance already selling on Shoptet: Hlídač Slev on discount labelling with ČOI-exportable price history, and Pravoid on generated legal texts with legislative alerts.
- 5 sourcesMarket checkdoplnky.shoptet.czHlídač Slev and Pravoid (another site)The Czech-language sweep that found productised compliance already selling on Shoptet: Hlídač Slev on discount labelling with ČOI-exportable price history, and Pravoid on generated legal texts with…Market checkdoplnky.shoptet.czSlevy správně — the add-on marketplace sweep (another site)A pass over 606 Shoptet and Upgates add-ons. It found a second discount-labelling product at 200 Kč a month, and confirmed nothing in either marketplace covers green claims, information duties or order buttons.doplnky.shoptet.czHlídač Slev — the discount-labelling add-on (another site)A Czech online shop pays about 19 CZK a month for every 1,000 products to keep its discount labelling legal and exportable for inspectors.doplnky.shoptet.czSlevy správně — the flat-rate rival (another site)A second Czech add-on charges an online shop 200 CZK a month flat, whatever the number of products, for the same discount-labelling duty.Market checkdoplnky.shoptet.czRetino — the withdrawal button, already on sale (another site)A Czech returns add-on used by more than 2,000 e-shops already offers the new withdrawal button free, on the Shoptet store. It supplies the button; it does not check whether a shop's checkout meets the law.
It sells the same reference-price correction for the 30-day rule, at a flat 200 Kč a month.2 sourcesMarket checkdoplnky.shoptet.czHlídač Slev and Pravoid (another site)The Czech-language sweep that found productised compliance already selling on Shoptet: Hlídač Slev on discount labelling with ČOI-exportable price history, and Pravoid on generated legal texts with…Market checkdoplnky.shoptet.czSlevy správně — the add-on marketplace sweep (another site)A pass over 606 Shoptet and Upgates add-ons. It found a second discount-labelling product at 200 Kč a month, and confirmed nothing in either marketplace covers green claims, information duties or order buttons. Like the other discount add-on, it sells that duty next door and does not check a shop's checkout information, order button or "eco" claims.Market checkdoplnky.shoptet.czSlevy správně — the add-on marketplace sweep (another site)A pass over 606 Shoptet and Upgates add-ons. It found a second discount-labelling product at 200 Kč a month, and confirmed nothing in either marketplace covers green claims, information duties or order buttons. The product dates to the 6 Jan 2023 rule it corrects for, it publishes no count of shops using it, and its four Shoptet ratings average 4.0.Market checkdoplnky.shoptet.czSlevy správně — the add-on marketplace sweep (another site)A pass over 606 Shoptet and Upgates add-ons. It found a second discount-labelling product at 200 Kč a month, and confirmed nothing in either marketplace covers green claims, information duties or order buttons. It is also sold on Upgates, a second Czech shop platform.Market checkdoplnky.shoptet.czSlevy správně — the add-on marketplace sweep (another site)A pass over 606 Shoptet and Upgates add-ons. It found a second discount-labelling product at 200 Kč a month, and confirmed nothing in either marketplace covers green claims, information duties or order buttons.
- Early: Právo e-shopů (another site)Market checkpravoeshopu.czCzech e-shop compliance scan (first pass) (another site)The early look at the Czech field: supply was legal services priced per audit — Právo e-shopů, eLegal, AZ LEGAL — with Shoptet's merchant base treated as a distribution channel.
It sells one-off legal audits priced per engagement — a law firm doing the check by hand, which is the legacy service a subscription would replace rather than something a shop runs every week.Market checkpravoeshopu.czCzech e-shop compliance scan (first pass) (another site)The early look at the Czech field: supply was legal services priced per audit — Právo e-shopů, eLegal, AZ LEGAL — with Shoptet's merchant base treated as a distribution channel. No start year, no named buyers and no count are published.
- Early: eLegal (another site)Market checkpravoeshopu.czCzech e-shop compliance scan (first pass) (another site)The early look at the Czech field: supply was legal services priced per audit — Právo e-shopů, eLegal, AZ LEGAL — with Shoptet's merchant base treated as a distribution channel.
It sells one-off audits and terms drafting per engagement, as a law firmMarket checkpravoeshopu.czCzech e-shop compliance scan (first pass) (another site)The early look at the Czech field: supply was legal services priced per audit — Právo e-shopů, eLegal, AZ LEGAL — with Shoptet's merchant base treated as a distribution channel. — the legacy service, not the monitoring product itself. Trading since 30 June 2014; it names nobody who has bought it and publishes no count, so how many shops it covers is unknown.
- Early: AZ LEGAL (another site)Market checkpravoeshopu.czCzech e-shop compliance scan (first pass) (another site)The early look at the Czech field: supply was legal services priced per audit — Právo e-shopů, eLegal, AZ LEGAL — with Shoptet's merchant base treated as a distribution channel.
It sells one-off audits and terms drafting per engagement, as a law firmMarket checkpravoeshopu.czCzech e-shop compliance scan (first pass) (another site)The early look at the Czech field: supply was legal services priced per audit — Právo e-shopů, eLegal, AZ LEGAL — with Shoptet's merchant base treated as a distribution channel. — the legacy service, not the monitoring product itself. Trading since 27 April 2016; it names nobody who has bought it and publishes no count, so how many shops it covers is unknown.
- Early: Pravano (another site)3 sourcespravano.czPravano — EmpCo in Czech law (another site)A Czech compliance publisher's explainer, cross-checked against primary sources on 28 July 2026: Czechia missed the 27 March 2026 deadline, the new bans do not yet apply in Czech law as such, and ČOI can…Market checkpravano.czPravano and the green-claims sweep (another site)A Czech-language search for anyone checking a firm's "eco" claims. It found a self-serve checker for pasted text and web pages, fixed-price reviews by a firm registered in August 2026 whose free check is a…pravano.czPravano — a one-off review of "eco" claims (another site)A Czech firm pays 19,900 CZK plus VAT, once, for a review of which of its "eco" claims the new ban would hit, with next steps; a fuller package that also audits what to rewrite costs 39,900 CZK.
It sells fixed-price reviews of a firm's "eco" claims, prepared by its own system and approved by a person, and a weekly email on changes in the rules.Market checkpravano.czPravano and the green-claims sweep (another site)A Czech-language search for anyone checking a firm's "eco" claims. It found a self-serve checker for pasted text and web pages, fixed-price reviews by a firm registered in August 2026 whose free check is a questionnaire, and consultancies for large brands and packaging, but no add-on that checks a shop's claims every… That is a one-off check done to order, not a scan a shop runs every week, and it checks no checkout. Its free check is a short questionnaire on whether the new rules apply, answered by email within a working day, and it reads none of the shop's own claims.Market checkpravano.czPravano and the green-claims sweep (another site)A Czech-language search for anyone checking a firm's "eco" claims. It found a self-serve checker for pasted text and web pages, fixed-price reviews by a firm registered in August 2026 whose free check is a questionnaire, and consultancies for large brands and packaging, but no add-on that checks a shop's claims every… It says it sells preparation, not a compliance check, while the Czech law has not passed.Market checkpravano.czPravano and the green-claims sweep (another site)A Czech-language search for anyone checking a firm's "eco" claims. It found a self-serve checker for pasted text and web pages, fixed-price reviews by a firm registered in August 2026 whose free check is a questionnaire, and consultancies for large brands and packaging, but no add-on that checks a shop's claims every… The company, owned and run by one person, was registered on 4 August 2026, and it names no buyer.Market checkpravano.czPravano and the green-claims sweep (another site)A Czech-language search for anyone checking a firm's "eco" claims. It found a self-serve checker for pasted text and web pages, fixed-price reviews by a firm registered in August 2026 whose free check is a questionnaire, and consultancies for large brands and packaging, but no add-on that checks a shop's claims every…
- Established: APEK (Certifikovaný obchod) (another site)2 sourcesMarket checkapek.czAPEK certification and the checkout sweep (another site)A Czech-language search for anyone checking the information a shop's checkout must show. It found the e-commerce association's yearly certificate, a check done by hand since 1999 that lists what to fix, and a…apek.czAPEK certification — a yearly check by hand (another site)A Czech e-shop outside the e-commerce association pays 18,000 CZK a year for a certificate whose audit checks its web and checkout against the law and lists what to fix; members pay 4,000 CZK.
It sells a yearly certificate whose audit, done by people, checks a shop's web against 64 legal points, from the terms and complaint rules to the product pages, lists what to fix, checks again after the fixes and adds test purchases under a false name.Market checkapek.czAPEK certification and the checkout sweep (another site)A Czech-language search for anyone checking the information a shop's checkout must show. It found the e-commerce association's yearly certificate, a check done by hand since 1999 that lists what to fix, and a WooCommerce add-on that builds the required checkout pieces, but no add-on that checks a checkout. That is the checkout half of the job done by hand once a year, a service rather than an add-on, and its pages do not mention "eco" claims.Market checkapek.czAPEK certification and the checkout sweep (another site)A Czech-language search for anyone checking the information a shop's checkout must show. It found the e-commerce association's yearly certificate, a check done by hand since 1999 that lists what to fix, and a WooCommerce add-on that builds the required checkout pieces, but no add-on that checks a checkout. The e-commerce association behind it has certified online shops since 1999 and lists 139 certified firms, Alza.cz among them, which is a public customer count.Market checkapek.czAPEK certification and the checkout sweep (another site)A Czech-language search for anyone checking the information a shop's checkout must show. It found the e-commerce association's yearly certificate, a check done by hand since 1999 that lists what to fix, and a WooCommerce add-on that builds the required checkout pieces, but no add-on that checks a checkout.
- Established: Toret Toolkit (another site)Market checkapek.czAPEK certification and the checkout sweep (another site)A Czech-language search for anyone checking the information a shop's checkout must show. It found the e-commerce association's yearly certificate, a check done by hand since 1999 that lists what to fix, and a WooCommerce add-on that builds the required checkout pieces, but no add-on that checks a checkout.
It sells a plug-in for WooCommerce, the shop add-on for WordPress sites, that builds in checkout pieces the 2023 consumer amendment asks for, such as approved order-button wording, delivery information and the 30-day lowest price, plus a withdrawal button.Market checkapek.czAPEK certification and the checkout sweep (another site)A Czech-language search for anyone checking the information a shop's checkout must show. It found the e-commerce association's yearly certificate, a check done by hand since 1999 that lists what to fix, and a WooCommerce add-on that builds the required checkout pieces, but no add-on that checks a checkout. It builds those pieces into one platform's checkout and checks nothing a shop shows, and its 2023 page said it covers only what WooCommerce lacks.Market checkapek.czAPEK certification and the checkout sweep (another site)A Czech-language search for anyone checking the information a shop's checkout must show. It found the e-commerce association's yearly certificate, a check done by hand since 1999 that lists what to fix, and a WooCommerce add-on that builds the required checkout pieces, but no add-on that checks a checkout. On sale since at least February 2023, it says more than 600 e-shops rely on it, which is a public customer count.Market checkapek.czAPEK certification and the checkout sweep (another site)A Czech-language search for anyone checking the information a shop's checkout must show. It found the e-commerce association's yearly certificate, a check done by hand since 1999 that lists what to fix, and a WooCommerce add-on that builds the required checkout pieces, but no add-on that checks a checkout.
- Early: Glocco (another site)Market checkpravano.czPravano and the green-claims sweep (another site)A Czech-language search for anyone checking a firm's "eco" claims. It found a self-serve checker for pasted text and web pages, fixed-price reviews by a firm registered in August 2026 whose free check is a questionnaire, and consultancies for large brands and packaging, but no add-on that checks a shop's claims every…
It sells translation and localisation, and its Czech article of 18 August 2026 offers brands a scan of their websites, on request, that marks pages and words carrying risky "eco" claims for an expert to review.Market checkpravano.czPravano and the green-claims sweep (another site)A Czech-language search for anyone checking a firm's "eco" claims. It found a self-serve checker for pasted text and web pages, fixed-price reviews by a firm registered in August 2026 whose free check is a questionnaire, and consultancies for large brands and packaging, but no add-on that checks a shop's claims every… The scan is aimed at large sites in several languages and leads into its language work; it publishes no price and sends no fix list. The firm is based in Bratislava, Slovakia, and sells in Czech.Market checkpravano.czPravano and the green-claims sweep (another site)A Czech-language search for anyone checking a firm's "eco" claims. It found a self-serve checker for pasted text and web pages, fixed-price reviews by a firm registered in August 2026 whose free check is a questionnaire, and consultancies for large brands and packaging, but no add-on that checks a shop's claims every…
- Market checkpravano.czPravano and the green-claims sweep (another site)A Czech-language search for anyone checking a firm's "eco" claims. It found a self-serve checker for pasted text and web pages, fixed-price reviews by a firm registered in August 2026 whose free check is a questionnaire, and consultancies for large brands and packaging, but no add-on that checks a shop's claims every…
It sells advice on "eco" claims to firms, above all on packaging texts before print, and also on sustainability claims made on a web or an e-shop without proof.Market checkpravano.czPravano and the green-claims sweep (another site)A Czech-language search for anyone checking a firm's "eco" claims. It found a self-serve checker for pasted text and web pages, fixed-price reviews by a firm registered in August 2026 whose free check is a questionnaire, and consultancies for large brands and packaging, but no add-on that checks a shop's claims every… That is case by case consultancy for the packaging trade, not a check a shop runs, and it publishes no price for it.Market checkpravano.czPravano and the green-claims sweep (another site)A Czech-language search for anyone checking a firm's "eco" claims. It found a self-serve checker for pasted text and web pages, fixed-price reviews by a firm registered in August 2026 whose free check is a questionnaire, and consultancies for large brands and packaging, but no add-on that checks a shop's claims every… The pages read do not show which of its two registered bodies runs the advice, so no company number is given.
- Established: Retino (another site)5 sourcesMarket checkdoplnky.shoptet.czHlídač Slev and Pravoid (another site)The Czech-language sweep that found productised compliance already selling on Shoptet: Hlídač Slev on discount labelling with ČOI-exportable price history, and Pravoid on generated legal texts with…Market checkdoplnky.shoptet.czSlevy správně — the add-on marketplace sweep (another site)A pass over 606 Shoptet and Upgates add-ons. It found a second discount-labelling product at 200 Kč a month, and confirmed nothing in either marketplace covers green claims, information duties or order buttons.doplnky.shoptet.czHlídač Slev — the discount-labelling add-on (another site)A Czech online shop pays about 19 CZK a month for every 1,000 products to keep its discount labelling legal and exportable for inspectors.doplnky.shoptet.czSlevy správně — the flat-rate rival (another site)A second Czech add-on charges an online shop 200 CZK a month flat, whatever the number of products, for the same discount-labelling duty.Market checkdoplnky.shoptet.czRetino — the withdrawal button, already on sale (another site)A Czech returns add-on used by more than 2,000 e-shops already offers the new withdrawal button free, on the Shoptet store. It supplies the button; it does not check whether a shop's checkout meets the law.
It sells returns and complaints handling and parcel tracking to e-shops, and its Shoptet listing now offers the new withdrawal button free in its basic returns plan.Market checkdoplnky.shoptet.czRetino — the withdrawal button, already on sale (another site)A Czech returns add-on used by more than 2,000 e-shops already offers the new withdrawal button free, on the Shoptet store. It supplies the button; it does not check whether a shop's checkout meets the law. It supplies the button; it does not check a shop's checkout information, order button or "eco" claims, so it sells a neighbouring job, not this one.Market checkdoplnky.shoptet.czRetino — the withdrawal button, already on sale (another site)A Czech returns add-on used by more than 2,000 e-shops already offers the new withdrawal button free, on the Shoptet store. It supplies the button; it does not check whether a shop's checkout meets the law. It says more than 2,000 online shops use it and quotes a named customer, it is listed on Shoptet and Upgates, and the company was registered on 14 July 2017.Market checkdoplnky.shoptet.czRetino — the withdrawal button, already on sale (another site)A Czech returns add-on used by more than 2,000 e-shops already offers the new withdrawal button free, on the Shoptet store. It supplies the button; it does not check whether a shop's checkout meets the law.
- A trade association has checked shops' legal information by hand yearly since 1999.Market checkapek.czAPEK certification and the checkout sweep (another site)A Czech-language search for anyone checking the information a shop's checkout must show. It found the e-commerce association's yearly certificate, a check done by hand since 1999 that lists what to fix, and a WooCommerce add-on that builds the required checkout pieces, but no add-on that checks a checkout.
- A Czech tool checks pasted text or web pages for risky "eco" wording.Market checkpravano.czPravano and the green-claims sweep (another site)A Czech-language search for anyone checking a firm's "eco" claims. It found a self-serve checker for pasted text and web pages, fixed-price reviews by a firm registered in August 2026 whose free check is a questionnaire, and consultancies for large brands and packaging, but no add-on that checks a shop's claims every…
- A young Czech product keeps shops' legal texts current but checks no page.Market checkdoplnky.shoptet.czHlídač Slev and Pravoid (another site)The Czech-language sweep that found productised compliance already selling on Shoptet: Hlídač Slev on discount labelling with ČOI-exportable price history, and Pravoid on generated legal texts with legislative alerts.
The association's certificate comes with an audit of the shop's web, from its terms and complaint rules to its product pages, a list of what to fix and a second check after the fixes.Market checkapek.czAPEK certification and the checkout sweep (another site)A Czech-language search for anyone checking the information a shop's checkout must show. It found the e-commerce association's yearly certificate, a check done by hand since 1999 that lists what to fix, and a WooCommerce add-on that builds the required checkout pieces, but no add-on that checks a checkout. Its testers also buy from the shop under a false name, and certified shops get news of changes in the law.Market checkapek.czAPEK certification and the checkout sweep (another site)A Czech-language search for anyone checking the information a shop's checkout must show. It found the e-commerce association's yearly certificate, a check done by hand since 1999 that lists what to fix, and a WooCommerce add-on that builds the required checkout pieces, but no add-on that checks a checkout. It lists 139 certified firms.Market checkapek.czAPEK certification and the checkout sweep (another site)A Czech-language search for anyone checking the information a shop's checkout must show. It found the e-commerce association's yearly certificate, a check done by hand since 1999 that lists what to fix, and a WooCommerce add-on that builds the required checkout pieces, but no add-on that checks a checkout. People do the check once a year, so a page the shop changes in between waits for the next year's check.
The "eco" tool reads up to 20 pages of a site, marks each risky phrase, names the EU rule behind it and suggests a rewrite.Market checkpravano.czPravano and the green-claims sweep (another site)A Czech-language search for anyone checking a firm's "eco" claims. It found a self-serve checker for pasted text and web pages, fixed-price reviews by a firm registered in August 2026 whose free check is a questionnaire, and consultancies for large brands and packaging, but no add-on that checks a shop's claims every… It is free for one page, with a paid monthly plan for more, and it is made for any company's marketing and sustainability teams rather than for e-shops.Market checkpravano.czPravano and the green-claims sweep (another site)A Czech-language search for anyone checking a firm's "eco" claims. It found a self-serve checker for pasted text and web pages, fixed-price reviews by a firm registered in August 2026 whose free check is a questionnaire, and consultancies for large brands and packaging, but no add-on that checks a shop's claims every… It runs when someone pastes text or a link, and its own page calls the result indicative.Market checkpravano.czPravano and the green-claims sweep (another site)A Czech-language search for anyone checking a firm's "eco" claims. It found a self-serve checker for pasted text and web pages, fixed-price reviews by a firm registered in August 2026 whose free check is a questionnaire, and consultancies for large brands and packaging, but no add-on that checks a shop's claims every…
The legal-text product writes a shop's terms and conditions, privacy policy and cookie policy from a questionnaire.Market checkdoplnky.shoptet.czHlídač Slev and Pravoid (another site)The Czech-language sweep that found productised compliance already selling on Shoptet: Hlídač Slev on discount labelling with ČOI-exportable price history, and Pravoid on generated legal texts with legislative alerts. Its subscription watches e-Sbírka, the state law gazette, and tells the shop when a change in the law means a document must be redone.Market checkdoplnky.shoptet.czHlídač Slev and Pravoid (another site)The Czech-language sweep that found productised compliance already selling on Shoptet: Hlídač Slev on discount labelling with ČOI-exportable price history, and Pravoid on generated legal texts with legislative alerts. It keeps the texts current, but it does not scan the checkout itself.Market checkdoplnky.shoptet.czHlídač Slev and Pravoid (another site)The Czech-language sweep that found productised compliance already selling on Shoptet: Hlídač Slev on discount labelling with ČOI-exportable price history, and Pravoid on generated legal texts with legislative alerts.
- A Czech firm registered in August 2026 sells one-off reviews of a firm's "eco" claims and a weekly email on rule changes.Market checkpravano.czPravano and the green-claims sweep (another site)A Czech-language search for anyone checking a firm's "eco" claims. It found a self-serve checker for pasted text and web pages, fixed-price reviews by a firm registered in August 2026 whose free check is a questionnaire, and consultancies for large brands and packaging, but no add-on that checks a shop's claims every…
- It also publishes an explainer of the new rules, and its free check is a short questionnaire on whether they apply, answered by email within a working day.2 sourcespravano.czPravano — EmpCo in Czech law (another site)A Czech compliance publisher's explainer, cross-checked against primary sources on 28 July 2026: Czechia missed the 27 March 2026 deadline, the new bans do not yet apply in Czech law as such, and ČOI can…Market checkpravano.czPravano and the green-claims sweep (another site)A Czech-language search for anyone checking a firm's "eco" claims. It found a self-serve checker for pasted text and web pages, fixed-price reviews by a firm registered in August 2026 whose free check is a…
- It says it sells preparation, not a compliance check, while the Czech law has not passed.Market checkpravano.czPravano and the green-claims sweep (another site)A Czech-language search for anyone checking a firm's "eco" claims. It found a self-serve checker for pasted text and web pages, fixed-price reviews by a firm registered in August 2026 whose free check is a questionnaire, and consultancies for large brands and packaging, but no add-on that checks a shop's claims every…
- A Slovak translation agency offers large multilingual sites a scan that marks risky "eco" claims for an expert, and a packaging institute advises firms on their claims.Market checkpravano.czPravano and the green-claims sweep (another site)A Czech-language search for anyone checking a firm's "eco" claims. It found a self-serve checker for pasted text and web pages, fixed-price reviews by a firm registered in August 2026 whose free check is a questionnaire, and consultancies for large brands and packaging, but no add-on that checks a shop's claims every…
- WooCommerce, the shop add-on for WordPress sites, has a Czech plug-in that builds in the order-button wording and delivery information the law asks for.Market checkapek.czAPEK certification and the checkout sweep (another site)A Czech-language search for anyone checking the information a shop's checkout must show. It found the e-commerce association's yearly certificate, a check done by hand since 1999 that lists what to fix, and a WooCommerce add-on that builds the required checkout pieces, but no add-on that checks a checkout. More than 600 shops use it, and it checks nothing a shop shows.Market checkapek.czAPEK certification and the checkout sweep (another site)A Czech-language search for anyone checking the information a shop's checkout must show. It found the e-commerce association's yearly certificate, a check done by hand since 1999 that lists what to fix, and a WooCommerce add-on that builds the required checkout pieces, but no add-on that checks a checkout.
- Two add-ons on the Shoptet store keep a shop's discounts legal under the 30-day rule, which says a discount is counted from the lowest price of the previous 30 days.2 sourcesMarket checkdoplnky.shoptet.czHlídač Slev and Pravoid (another site)The Czech-language sweep that found productised compliance already selling on Shoptet: Hlídač Slev on discount labelling with ČOI-exportable price history, and Pravoid on generated legal texts with…Market checkdoplnky.shoptet.czSlevy správně — the add-on marketplace sweep (another site)A pass over 606 Shoptet and Upgates add-ons. It found a second discount-labelling product at 200 Kč a month, and confirmed nothing in either marketplace covers green claims, information duties or order buttons. Each rewrites the price a discount is measured from, and keeps three years of price history a shop can export for inspectors.2 sourcesMarket checkdoplnky.shoptet.czHlídač Slev and Pravoid (another site)The Czech-language sweep that found productised compliance already selling on Shoptet: Hlídač Slev on discount labelling with ČOI-exportable price history, and Pravoid on generated legal texts with…Market checkdoplnky.shoptet.czSlevy správně — the add-on marketplace sweep (another site)A pass over 606 Shoptet and Upgates add-ons. It found a second discount-labelling product at 200 Kč a month, and confirmed nothing in either marketplace covers green claims, information duties or order buttons. Their prices are under Willing to pay.
- The discount rule is a duty next door: neither add-on checks the checkout information, the order button or "eco" claims.Market checkdoplnky.shoptet.czSlevy správně — the add-on marketplace sweep (another site)A pass over 606 Shoptet and Upgates add-ons. It found a second discount-labelling product at 200 Kč a month, and confirmed nothing in either marketplace covers green claims, information duties or order buttons.
- The companies behind the legal-text product and one discount add-on were registered in 2025, and none of the three says how many shops use it.2 sourcesMarket checkdoplnky.shoptet.czHlídač Slev and Pravoid (another site)The Czech-language sweep that found productised compliance already selling on Shoptet: Hlídač Slev on discount labelling with ČOI-exportable price history, and Pravoid on generated legal texts with…Market checkdoplnky.shoptet.czSlevy správně — the add-on marketplace sweep (another site)A pass over 606 Shoptet and Upgates add-ons. It found a second discount-labelling product at 200 Kč a month, and confirmed nothing in either marketplace covers green claims, information duties or order buttons. So the field is still a race, not a settled market.
- Three Czech law firms sell one-off legal audits and terms drafting, priced per job.Market checkpravoeshopu.czCzech e-shop compliance scan (first pass) (another site)The early look at the Czech field: supply was legal services priced per audit — Právo e-shopů, eLegal, AZ LEGAL — with Shoptet's merchant base treated as a distribution channel. An audit checks a shop once, so it goes out of date at the next change in the law.
- None of the 606 add-ons listed on Shoptet and Upgates, two Czech shop platforms, checks green claims, order buttons, or the information a shop must give before an order or about complaints.Market checkdoplnky.shoptet.czSlevy správně — the add-on marketplace sweep (another site)A pass over 606 Shoptet and Upgates add-ons. It found a second discount-labelling product at 200 Kč a month, and confirmed nothing in either marketplace covers green claims, information duties or order buttons. None of the 609 listed by 1 September 2026 does either.Market checkapek.czAPEK certification and the checkout sweep (another site)A Czech-language search for anyone checking the information a shop's checkout must show. It found the e-commerce association's yearly certificate, a check done by hand since 1999 that lists what to fix, and a WooCommerce add-on that builds the required checkout pieces, but no add-on that checks a checkout.
- Shoptet's add-on store has no legal-compliance category.2 sourcesMarket checkdoplnky.shoptet.czHlídač Slev and Pravoid (another site)The Czech-language sweep that found productised compliance already selling on Shoptet: Hlídač Slev on discount labelling with ČOI-exportable price history, and Pravoid on generated legal texts with…Market checkdoplnky.shoptet.czSlevy správně — the add-on marketplace sweep (another site)A pass over 606 Shoptet and Upgates add-ons. It found a second discount-labelling product at 200 Kč a month, and confirmed nothing in either marketplace covers green claims, information duties or order buttons.
- For the new withdrawal button, a returns add-on used by more than 2,000 shops offers one free, and Shoptet builds one into its shops.2 sourcesMarket checkdoplnky.shoptet.czRetino — the withdrawal button, already on sale (another site)A Czech returns add-on used by more than 2,000 e-shops already offers the new withdrawal button free, on the Shoptet store. It supplies the button; it does not check whether a shop's checkout meets the law.podpora.shoptet.czShoptet — new withdrawal rules (another site)Shoptet's help article on the new withdrawal rules: the platform gives its shops an order-detail page where a customer can withdraw online, but each shop has to link it from its order e-mails and publish the… They supply the button; neither checks a shop's checkout.Market checkdoplnky.shoptet.czRetino — the withdrawal button, already on sale (another site)A Czech returns add-on used by more than 2,000 e-shops already offers the new withdrawal button free, on the Shoptet store. It supplies the button; it does not check whether a shop's checkout meets the law.
- On Shoptet each shop must still switch the button on, by linking it from its order e-mails and publishing the order form.podpora.shoptet.czShoptet — new withdrawal rules (another site)Shoptet's help article on the new withdrawal rules: the platform gives its shops an order-detail page where a customer can withdraw online, but each shop has to link it from its order e-mails and publish the order form itself.
Execution difficulty
3/3 · Easy
Makes it easier
- Shops install Shoptet add-ons themselves.
- The two rival products publish no customer counts.
- No licence is needed.
Makes it harder
- Most shops live with the risk of a fine rather than pay to remove it.
- An association checks shops by hand yearly.
- The "eco" ban has no Czech start date.
P-0028 · Many Czech e-shops break consumer rules without realising it, and any inspection can end in a fine
Execution difficulty
About this section
- What this shows
- What stands between you and the first sale: who buys, what permission selling needs, what it must plug into, and whether it needs outside money.
- Why it matters to a builder
- It tells you whether a small team can start selling soon, or needs a licence, a certification or funding first.
- How to read the score
- More points mean easier to enter: 3/3 is easy, 0/3 very hard. It is not added to the Opportunity total, and local competition does not count here: that is Market gap.
Easy
Makes it easier
- Shops install Shoptet add-ons themselves.
- The two rival products publish no customer counts.
- No licence is needed.
- It is ordinary software.
Makes it harder
- Most shops live with the risk of a fine rather than pay to remove it.
- An association checks shops by hand yearly.
- The "eco" ban has no Czech start date.
Local competition does not change this level. It is covered under Market gap.
Suggested first moves
- Build a scanner that lists every "eco" or climate-neutral claim on a Czech e-shop that the coming ban would forbid unless proven.
- Send each flagged shop owner a claim-by-claim report of what to prove or remove, and offer to keep it current for a monthly fee.
- Add checks for the breaches inspectors find most often: missing pre-order information, missing complaint information, unfair selling practices and non-compliant order buttons.
P-0028 · Many Czech e-shops break consumer rules without realising it, and any inspection can end in a fine
Suggested first moves
About this section
- What this shows
- A few concrete steps to start with.
- Why it matters to a builder
- They are cheap ways to learn whether buyers will pay, before you build much.
- Build a scanner that lists every "eco" or climate-neutral claim on a Czech e-shop that the coming ban would forbid unless proven. Run it across Czech shops for words like "eko" and "šetrné k přírodě" and for climate-neutral badges, and the shops it flags are your first prospects. The EU requires its member states to ban such claims, and the Czech law that does it is on its way through parliament; see Why now. Inspectors can already treat a misleading green claim as a misleading practice under today's law, so the list is useful before the ban starts. A Czech tool already checks pasted text or a few pages when asked, so the edge is reading every page of a shop, unasked, every week; see Market gap.
- Send each flagged shop owner a claim-by-claim report of what to prove or remove, and offer to keep it current for a monthly fee. The Czech ban has no start date until the bill passes, but inspectors can already act against a misleading green claim, as Why now explains. Price it near what German shops pay for legal texts kept current, listed under Validated abroad, and against the one-off reviews and yearly checks Czech firms already sell, under Willing to pay. This move tests the assumption everything here rests on: that a shop owner pays before a fine arrives, when most shops inspectors check already live with the risk; see The opportunity.
- Add checks for the breaches inspectors find most often: missing pre-order information, missing complaint information, unfair selling practices and non-compliant order buttons. Together they make up more than half of all breaches found, as The opportunity shows, and each is a checklist item a weekly scan can test. Add the new withdrawal button to the list: a new law makes a missing one an offence from January, and on the largest platform each shop must switch it on itself; see Why now. No add-on checks them; a trade association checks them by hand once a year, and a law firm's audit checks a shop once and goes out of date at the next change in the law; see Market gap. The Czech add-ons sell the discount rule, a duty next door, and the one young Czech product that keeps legal texts current does not scan the checkout, so this is a race, not a settled market.
- Publish the scanner in the Shoptet add-on store, where Czech shops already install tools that keep their discounts legal. One listing there reaches tens of thousands of shops, as Willing to pay shows. Expect neighbours rather than rivals: two add-ons already sell the discount rule there, and one has middling ratings, with reviewers split over its support and its export; see Market gap. The store has no legal-compliance category yet, so there is room for a scanner that covers the rest of the law.
- For shops outside the big cities, include the scanner in a larger software project that the state's rural software grant pays half of. The grant is for small firms in rural areas and funds only projects above a minimum size, so a monthly add-on alone is too small to qualify; see Willing to pay. Applications stay open for a year, with the dates under Why now. A shop already planning new software can put the compliance scan into the same application.